Reimagining a legacy built for the digital era

Kruger Cowne, one of the world’s leading talent management and speaker agencies, needed a digital transformation to match its global reputation. SeeMango was brought in to modernise the brand’s digital identity, overhaul its marketing strategy, and realign its communications with today’s fast-moving creative landscape.

From developing updated brand guidelines and refining the logo system to restructuring the content and SEO strategy, SeeMango’s goal was to make Kruger Cowne as digitally iconic as its client roster.

The Challenge

Kruger Cowne had the prestige, but its digital presence lagged behind. The task was to connect a heritage brand with a new generation of decision-makers - talent buyers, creative directors, and global event producers.

Our team redefined Kruger Cowne’s online narrative by:

• Developing a unified brand voice across all subsidiaries
• Redesigning logos and brand assets for a cohesive global look
• Migrating email and social operations to HubSpot for smarter automation
• Refreshing social content with thought leadership and video storytelling
• Enhancing discoverability through SEO and content optimisation

The Results

Since partnering with SeeMango, Kruger Cowne’s brand performance has flourished across every channel.

• Organic website traffic increased by 68% in six months
• Monthly lead enquiries rose by 47% across speaker and brand partnership verticals
• LinkedIn engagement jumped 2.3x, driven by new thought leadership content
• Annual marketing spend was reduced by £135,000, while lead generation surged
• Kruger Cowne now ranks on page 1 for top industry keywords, including “celebrity speaker agency London”

By blending creative strategy with analytical precision, SeeMango helped a legacy brand evolve into a digitally confident powerhouse. One that speaks fluently to both global corporations and modern audiences.